Infographics® began in 1995 as Hopps Communications, a graphic design firm specializing in illustration. It was founded on our personal experiences as consumers, product developers, and communications professionals who consistently found technical product communications inadequate and confusing. Data from our research confirmed more people understand concise, image based instructional or educational material than text-heavy collateral materials and engineering based images.

Early clients including Rubbermaid, Moen Faucet, and Sea Ray applied our visually based communications tools and saw decreases in technical support and customer service calls as well as fewer product returns. As our client base and services expanded, we became synonymous with the term often used for the communications tools we develop. In 2005—10 years after we began—Infographics became the primary name under which the company operates.